Monthly Archives: March, 2022

Google launches new highly cited label in search and improved

Google has announced two new features for US based and English language searchers, around helping those searchers evaluate information within Google Search and verify sources and claims of those listings. One is a feature to show a highly cited label in the Top Stories results and the other is improving the about this result feature…

4 Signs Your Agency Is Ready To Take On Enterprise

In your SEO career, there may come a time when you feel you’re doing a lot more coasting than you once did. What made you start thinking that? Was it optimizing your 600th local client and realizing it wasn’t that challenging anymore? Or maybe you feel that your freelance business or agency has grown, hired,…

Facebook ads ‘Interest Categories’ may be up to 33% inaccurate

Interest Category targeting in Facebook may be up to 33% inaccurate, according to new study from North Carolina State University. The NC State researchers conducted two separate experiments, the first to find out which activities were associated with “interest” on Facebook and the second to analyze the accuracy of user interests from participants around the…

New Google Search Label For Highly Cited Sources

A new label in Google Search will help people identify webpages that are highly cited sources of information. Google is rolling out a new label is search results for pages that are recognized as highly cited sources. The label will appear next to pages in Top Stories and is designed to help people find credible…

Google’s Privacy Sandbox ad technology testing begins

Google has announced that the first round of testing is here for its crucial Privacy Sandbox initiative. In this round of testing developers will gain access to Privacy Sandbox’s newest measurement proposals: Topics, FLEDGE and Attribution Reporting. These ad technologies are the replacement for the beleaguered FLoC initiative that was killed off back in January.What…

Are Brand Keywords Valuable For Every Audience? [Case Study]

Hello, my fellow search industry friends. If you’ve followed me, you know I am a staunch supporter of using branded search keywords (and those New York Jets). So this column may throw you for a little bit of a loop. We’re talking about using ads to target brand searches – but only from those who…
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